Parismita Goswami

India’s real estate sector has become one of the country’s fastest-growing industries, driven by rapid urbanization, rising incomes, infrastructure development, and growing demand for residential and commercial spaces.   Today, the sector contributes around 7.3% to India’s GDP and is the second-largest employment generator after agriculture. It is also projected to become a USD 1 trillion market by 2030, underscoring its […]

You ran three campaigns last month. Google Ads. A housing portal listing. A Facebook lead form. Leads came in. A few converted. But when your sales head asked which campaign drove the best closures, you had to guess.  That is the real problem with real estate marketing today. Teams are spending money. But they cannot

Key Takeaways CRM powers client relationships, leads, and sales for most agents and brokers, while ERP manages complex operations, finances, and projects ideal for developers and large portfolio owners.   Start with CRM if you’re an agent or broker focused on leads and deals; choose ERP if you’re a developer handling construction, inventory, and heavy financials.   Real estate is a

Key Takeaways A channel partner (CP) is a RERA-registered professional who markets and sells properties on behalf of developers, not buyers. They act as an extended sales arm, not an independent broker.  Unlike traditional brokers, CPs work under a formal agreement with specific developers, focus exclusively on new project launches, and are held accountable by

CRM for Real Estate Agents: Stop Losing Leads to Rivals | Leadrat BTS: The Lead that Got Away It’s 8 PM on Tuesday in Bengaluru. A homebuyer submits an inquiry on 99acres for a 3 BHK apartment in a prime locality, carefully views your premium listing with photos and details, and continues browsing other options.   Within minutes, a competitor spots the fresh lead and

You just received 50 new leads this week. Some came from MagicBricks, a few from 99acres, and others through Google Ads and WhatsApp inquiries.  But honestly, how many of them turned into site visits or bookings?  For most real estate brokers, agents, and developers in India, this is their daily reality. Leads become chilly. Missed follow-ups become a

Your marketing team just generated a red-hot inbound lead. The prospect visited your pricing page, downloaded a case study, and filled out a demo request.  Then… nothing. For 30 hours.  By the time your SDR follows up, that prospect has already booked a demo with your competitor; the one who responded in four minutes.  That’s the speed-to-lead problem.