Modern technology smoothened the way of conducting business to a large extent. The intervention of modern technology has created intense competition in the industry, and one has to embrace modern technology to beat the heat. Many real estate companies still follow traditional marketing methods to generate leads for their business. If you are looking for how to get leads in real estate for free? These appreciated efforts should be adjacent to digitalization to progress further and survive the competition. Real estate apps are one good way to keep connected with potential customers and generate prospective leads for the business.
User-friendly app
There are many companies that help realtors to develop customized apps for their business. Make sure these apps are user-friendly enough to get maximum downloads by the users and support both the platforms Android and iOS to generate real estate leads for agents. An app that is navigation friendly saves time for the user by directing them to the right page in a few clicks. A customer who is able to have conductive research on the relator app is more likely to convert into your customer at a later date. It should also have faster loading times too. While dealing with new customers, you should refrain from collecting huge information through the signup form as it could cause inconvenience, and they may end up deleting the application. As they continue to use your app, you can remind them to provide vital information by filling out the form for more customized services. Keep the mobile application from unwanted complexity like being loaded with bundles of information and digital mess. It should be simple and attractive in looks and easy to use.
Filtered enabled search
Any real estate property purchase or rental is always connected by research. An impending customer will always browse the information of the property pertaining to their requirements. Having effective filters like buy/rent, property type, locality, budget, area of occupancy, and amenities nearby will help the user to filter the required property in no time. Having a number of properties to tap on after a filtered search will give a number of options to the user, and they are likely to convert into the lead after an effective search.
Comparative search
After the user has finished their property search through filters, the real estate app should enable the user to view their previous search or mark their favourite listings during the search. These features of the real estate app will enable the user to compare their property options before taking an informed decision. This feature of the real estate app will improve the chances of conversion for different types of leads in real estate.
Give recommendations on nearby properties
The real estate apps are feature rich and pave paths for the best lead generation for realtors by providing recommendations about the properties in nearby locations based on user preferences. If the user is flexible about the location in buying or renting the property, this feature of the real estate app can improve lead generation for your business.
Generating leads through social media integration
Facebook is a popular social media channel where different communities are here. By integrating the app with the social media channels, you can run customized ads for the business via various social media channels like Facebook and, Instagram, LinkedIn. Social media integration has become indispensable for the real estate business to beat the competition. If you are wondering how to get real estate leads on Facebook? You can also engage the audience with video ads and also search ads on your business app to generate more leads through social media channels like Facebook. When you aim to generate leads for your business through ads displayed on the app, your business should make sure that you deliver what you promise in the ad to gain the trust of the user.
Geo-location targeting through the app
When the user sign ups a profile through the app, try getting vital but minimal information like their location. This key information obtained can be used to geo-target an individual with specific ads related to that particular location. To target a person in specific with the customized ads, you should learn SEO practices that you should implement to get greater results.
Accessible to the customer
The real estate app that is technically functional will keep off many issues in handling the clients. It is important for the real estate personnel to facilitate access to the user anytime through various channels smoothening their experience. For a new realtor, it is the most effective way to grab the prospect for business. To generate leads in real estate as a new agent, you should be able to fix any issue of the user to regain their loyalty to using the real estate app.
Engage prospect users with your brand
Engaging the app users with your brand is as important as marketing your business to push notifications to the app users. Build a poll enabling users to react via real estate app. It is a great way to engage your users with your brand and know their preferences to improve lead generation.
Let your services market your business
Letting your excellent services speak for your business is a great way of establishing a reputation in the market. Have a review section on your mobile app with a share feature to make them available on other popular real estate review platforms. You can request the customers to share positive feedback through video to make it more effective and engaging. Positive feedback from your existing customer would walk a great way in generating good leads for your business. Also, you can introduce a referral program through a real estate mobile app, asking them to become representatives in your prospect network. The positive experience of your customers is sure to bring a potential lead for your business.
Notify users of new opportunities
Crating some offers for the users of the real estate app will generate good leads for your business. Noting more than the rewards you offer could be a great trigger for the potential leader of the business. Apps can be the easiest and quick way to notify users about offers and opportunities through push notifications. These real and exciting offers have high chances of being notified by the app user over website subscriber, so; make sure your offer notifications have the potential to trigger real estate leads for agents.
Games and quizzes to get data
As said above, filling out lengthy signup forms could be irritating for the users. Instead, you can engage users through interesting and interactive games and quizzes and personality tests that keep the users connected with your real estate business and also to know their personalities and target them with customized ads. Make sure the quiz and test are not too tough because the users are unlikely to complete the challenge and quit in the middle, and your purpose of getting the users engaged through creative challenges may go in vain.
Motivate prospects with free launch
If positive feedback from the real estate customers is getting you new prospects, there is nothing wrong with offering a few rewards like special discounts on services offered or new user discount coupons to motivate the user to install the real estate mobile app on the device. While both website and mobile applications offer the more or less same information to the user, offering a freebie will encourage the user to install the app instead. The business can stay connected more and drive the prospect to the sales funnel.
Keep things on the app interactive
The functionality of the website is different in comparison to mobile apps. While the users browsing the website has to hover their mouse through clickable links to view any additional information needed, the mobile users tap on every tappable link directing them for any additional information. If you want to convert a prospect to a customer, everything on the mobile app should be interactive instead. The user should be able to connect with you with a simple tap on the phone number or get directed to an e-mail box by tapping the address. Ruling out the long procedure to connect your business through different established channels will improve the chances of lead generation.
Take advantage of CTAs
CTAs are abbreviated as (call to action) that encourage the user of the mobile application to take any action, and you need some throughout the app if you are a realtor looking for some potential leads for your business. Be minded that mobile displays are too small in comparison to the desktop site, and you should make sure these CTAs are displayed with smaller images and readable text, prompting them for some actionable clicks like signing up for services.
